Gabe Paoli, strategic and creative Video Producer/Creative Director with over ten years of experience producing integrated video content for a number of global brands, artists and channels.

Over the last decade I’ve amassed a wealth of experience in pitch proposals, content development, producing, video strategy, people leadership, directing, stakeholder management, branding and budgeting. 

I have a passion for managing large creative teams and delivering strategic, integrated video content. I always put creativity at the heart of what my teams and I do and know that delivering stand out work is crucial to any brands goals.

My driving obsession for my work has given me exceptional storytelling abilities and technical know-how.

Currently I’m working as Head of Commercial Video for Reach PLC, Britain’s biggest newspaper groups, publishing 240 regional papers in addition to the national Daily Mirror, Sunday Mirror, The Sunday People, Daily Express, Daily Star, OK! Magazine as well as the Scottish Sunday Mail and Daily Record. 

I’m responsible for producing a high volume of projects, and shepherding them through both editorially and commercially from initial brief to final delivery.

I frequently work with high profile talents and celebrities in creating projects. 

Multiple award winning campaigns for clients including: Sony Music, Universal, Warner, Music MTV, NHS, Capital FM, PopBuzz, KFC, Ok! Magazine, Daily Express, Ray Ban, Live Nation, Vodafone, Nike, UKTV, CH4, Halfords, Cancer Research UK, National Lottery…  

Please have a seat, enjoy a sip of espresso and spend 1 minute to check out my reel below, you won’t regret it!

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Here below some behind the scenes footage and pictures from some of my music video work, which gives you some insight of my work ethic and approach as well as the composition and production of my ideas:

Lost – Il cantante BTS

Efer Dee – Don’t wait another day BTS

Luci del Nord – Luci nell’Incubo BTS

Finley – Il Mondo #girailmondogira BTS

Alexia – Guardarti dentro BTS 

Click on the image below to go to the BTS photo gallery:



  • +44 (0) 7551955420
  • London, E1


London based music video Director and Photographer. Travel addicted. I can kill for a chocolate bar!

Represented by:
C.D.A. Studio Di Nardo S.r.l.
Consulenza Artistica e Legale
Via Cavour, 171
00184 Roma | Italy

Tel.+39 06 4815269